Clients have definitely been brought back to the center of attention of every business. Every business, including Corporate and Investment Banks. Indeed, the product-driven strategy of the past few years has now been replaced by a "client-driven" one. However, one shouldn’t forget that in this client-based approach the product lifecycle still has to be carefully managed in order for the overall trade process to be efficient. To that end, plenty of improvements remain to be made, as financial products are rarely considered as full products, but rather as instruments. We examine this issue in this month’s newsletter.
Several developments concerning PLM are also considered in the OTC Conseil paper “Reinventing the Economic Model of CIB.”
 

Secondly, we look at Reputational risk, which is obviously of great concern to any company or bank. Accurate risk evaluation is a must, especially in a world where so many companies and banks have recently experienced major reversals of fortune. This is why we share our thoughts with you on ways to manage and control reputational risk.

So enjoy your read, and see you next month!

Among the responses banking institutions have brought to the economic crisis, one thing of particular note is the establishment of client-driven structures to im prove marketability of the product.

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